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Premium SKUs and reliable brands are driving value and volume growth for this staple whiskey category
Category Forecast Reports
Premium SKUs and reliable brands are driving value and volume growth for this staple whiskey category
Driven by consumer desire for ‘better-for-you’ beverages and rise in product innovation, non-alcoholic categories continue to grow
As consumers trade up to more premium spirits and producers diversify their offerings, the classic Scotch whisky category has benefited
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