Which Brands and Categories “Won” Memorial Day Weekend?
Sales indicate which drinks will be the top sellers of summer 2021 as RTD and hard seltzer brands take share
Increasingly diverse styles and ultra-premium SKUs have prompted steady growth for the gin category
Consumers trade sweet, confection-flavored vodkas for natural flavors and less sugar
Takeaways from Cinco de Mayo, growth for Cognac and orange wine, and more
As consumers seek beer, wine, and spirits led by LGBTQ+ community members, here’s how retailers can meet demand and support these brands
Category Forecast Reports
RTD cocktails grew considerably this year; retailers and experts evaluate what’s next for the category
Gain a competitive edge on inventory decisions with data and insights about the fastest-growing spirits category
Innovation within more balanced, lower-ABV styles positions the IPA category for continued growth over the next few years
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