COVID-19 has reshaped consumer behavior and the retail landscape in ways that were unthinkable less than a year ago. Shopping habits across many categories show signs of not just shifting for now, but of fundamentally changing for the long-term. Beverage alcohol is a notable example.

The shift in alcohol sales is particularly interesting, given the impact of COVID-19 restrictions on on-premise adult beverage consumption locations, like bars and restaurants. Where and how consumers choose to enjoy alcohol are not (or perhaps, cannot be) what they were prior to the start of the pandemic in March. The question remains how long-lasting and how big will the changes in alcohol purchasing behavior and consumption turn out to be.

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