Drizly 2020 Consumer Report
A June survey of 15,000+ consumers reveals how alcohol purchasing behaviors are changing
Alcohol shopping and attitudes, mid-2020: A landscape transformed
The life-changing experience of the COVID-19 crisis has altered consumer behavior and attitudes in nearly every major category. A 2.6B domestic business in aggregate in 2019, alcohol entered 2020 already experiencing shifts in preferences – some dramatic, as in the case of hard seltzer.
As the nation’s leader in alcohol e-commerce and delivery, Drizly is a proven early barometer for such shifts, owed to its sales data and deep insights derived from the 3,000-plus, largely independent retailers on its platform, along with over 2MM, directly addressable consumers of legal drinking age in its database.