Special Report

2021 BevAlc Insights Retail Report

The third annual Retail Report analyzes alcohol retailers outlook for holiday sales as well as insights into 2022 trends and potential challenges

This year finds alcohol retailers enthusiastic about their prospects for holiday sales and 2021 performance overall. For 2022, they are bullish on a range of categories in various stages, from newly emerging to maturing and reinvigorating. From CBD- and cannabis-infused drinks, to organic wines to celebrity-owned brands, retailers are more apt to make wider bets when stocking their shelves.

Looking further into shelf space rebalancing next year, ready-to-drink cocktails and craft beer may well benefit from the leveling off of hard seltzer, according to participating retailers. For their own operations, supply shortages, price increases and labor top the list of biggest challenges looming in 2022.