2021 Drizly Consumer Report
Drizly’s third annual consumer survey – unpacking the behavior shifts and emerging trends influencing the future of the beverage alcohol industry.
As a “new normal” takes hold, an early picture of how Americans will enjoy and purchase alcoholic beverages moving forward is coming into focus. Behaviors forged and tastes formed during the pandemic, the growing influence of Gen Z adults of legal drinking age, and e-commerce’s transformation to mainstream shopping channel are poised to shape the category’s future, our third annual Drizly Consumer Report has found.
Drizly partnered with a research firm to survey over 1,000 Americans of legal drinking age, independent from Drizly’s customer base, in late June 20211 on a range of topics, from their beverage choice inclinations for this summer and fall (and what influences those choices), to how newfound interests at home stand to impact consumption occasions and locations longer term, and how they are purchasing alcohol.