5 Insights from Drizly’s June 2022 Sales
A spike in spirits gifting for Father’s Day, gains for a popular Vermont craft brewery, and more from last month’s sales data
The onset of summer shook things up in June, with new categories, markets, and even brands experiencing high year-over-year and month-over-month growth on Drizly. Consumers reached for drinks from summer hotspot Greece and turned to the spirits category to find the perfect gift for Father’s Day last month. But at the same time, some trends remain strong, such as the continued rise of tequila and health-conscious options. Discover these insights and more from Drizly’s June 2022 sales.
New Categories on the Rise in June
Several new categories saw high year-over-year share increases last month, perhaps marking consumer experimentation amidst seasonal shifts. Ouzo, the anise-flavored aperitif from Greece, saw significant year-over-year growth, though its overall share remains small. Metaxa Ouzo was a top seller.
Within the beer category, the summery Kristalweizen – a filtered version of a Hefeweizen – was the fastest grower, led by the Weihenstephaner Kristallweissbier. White Bordeaux blends topped the list in the wine category, led by versions from Monsieur Touton, Château Haut-Rian, and Château La Moulinière.
Father’s Day 2022 Insights
Drinks gifts were top of mind on Father’s Day, and liquor was a particular favorite option for dads (and dad figures): On June 19, gift order share jumped to 15 percent of total sales (compared to 10 percent share year-to-date). Liquor held 66 percent of that gift share, followed by wine at 27 percent and beer at six percent.
Whiskey products topped subcategory options, including Scotch whisky (21 percent of share), bourbon (13 percent), Japanese whisky (three percent), and Irish whiskey (two percent). But red wine and Champagne were also popular Father’s Day gifts (12 percent and eight percent, respectively), and all three tequila styles made the most-gifted list, led by reposado tequila (five percent) and followed by añejo (four percent) and silver/blanco tequila (three percent).
Drizly’s Most-Gifted Items, Father’s Day 2022
- Clase Azul Reposado Tequila
- The Macallan Double Cask 12 Year Old Single Malt Scotch Whisky
- Johnnie Walker Blue Label Blended Scotch Whiskey
- Veuve Clicquot Brut Yellow Label Champagne
- Don Julio 1942
- Caymus Napa Valley Cabernet Sauvignon
- Hibiki Japanese Harmony Whisky
- Oban 14 Year Single Malt
- Angel’s Envy Kentucky Straight Bourbon Whiskey
- Stags’ Leap Winery Napa Valley Cabernet Sauvignon
Market Insights: Boise, Idaho
From May to June 2022, Boise, Idaho saw the greatest growth on Drizly. Unlike national trends, Boise sales were led by beer in June, with 46 percent share of sales. Liquor followed with 34 percent, along with wine at 18 percent and extras at two percent.
Drizly’s Top-Selling Brands in Boise, June 2022
- White Claw
- Beatbox Beverages
- Sockeye Brewing
- 10 Barrel Brewing Co.
- Bud Light
June’s Fastest-Growing Brands
The fastest-growing liquor and wine brands year-over-year were each in line with buying trends that have been in place for some time: the power of tequila, and the move towards health-conscious purchasing. Tequila Komos, Lobos 1707, and 818 Tequila were the three brands that saw the highest year-over-year share increase in the liquor category, all reflecting the tequila category’s continued growth.
Within the wine category, Avaline and Liquid Light both feature “better-for-you” marketing, indicating how health consciousness is continuing to drive wine purchasing. The beer category’s breakout brand in June was The Alchemist, a Vermont brewery that has long been a destination for craft beer die-hards thanks to their famed Heady Topper. Owned by husband-and-wife team John and Jen Kimmich, The Alchemist’s rising popularity on Drizly (driven by the Heady Topper and Focal Banger IPAs) indicates how local and craft beer brands are gaining traction across e-commerce.
Consumers Reached for Liquor and Beer
Amidst the official start of summer, Drizly purchasers reached for liquor and beer over wine in the month of June. While wine saw month-over-month share drops (from 38 percent to 36 percent), liquor and beer each gained one percentage point in share to reach 46 percent and 16 percent, respectively.