Scale your brand in the beverage alcohol industry

Drizly’s Sip with Purpose Brand Accelerator is a year-long program designed to drive equity within the beverage alcohol industry.

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Sip with Purpose Brand Accelerator Program

Drizly’s Sip with Purpose Brand Accelerator is a part of our larger Sip with Purpose initiative dedicated to supporting and driving the growth of brands owned by members of historically underrepresented groups or brands demonstrating meaningful public support for historically underrepresented groups. Five brands will be selected to participate in the year-long program – providing them free access to Drizly data, marketing placements, connections with industry leaders, and more.

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2023 Sip with Purpose Brand Accelerator Participants

Inspiro Tequila
Founder: Mara Smith

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Lunar Hard Seltzer
Founder: Kevin Wong

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Sorel Liqueur
Founder: Jack Summers

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Why apply?

Brands selected to participate in the Sip with Purpose Brand Accelerator program will benefit from the following:

Free promotion to Drizly consumers

Participants will receive free advertising across Drizly on-site and marketing channels marketing, including across email, social, and search placements. Participants also will receive a free premium brand page.

Access to Drizly data

Participants will receive free access to Drizly’s gold-level data product throughout the year-long program to leverage insights and help inform data-driven business decisions. Additionally, when brands graduate from the program, they will be eligible for discounted alumni rates.

Access to network of industry experts

Participants will gain access to Drizly’s leadership team as well as network industry experts across the three tiers – including training sessions led by an advisory council of industry partners, introductory meetings with top retailers and distributors in target expansion markets, and additional mentorship opportunities. 

Who is eligible to apply?

  • Applications must be submitted by the brand, applications cannot be submitted on the brand’s behalf. 
  • Applicants for the Program must be either:
    • (1) Beverage alcohol brands, one or more owners of the brand must identify as a member of a historically underrepresented group – Black-owned, LGBTQIA-owned, woman-owned, Hispanic-owned and Latinx-owned, AAPI-owned, or Native-American-owned – and hold at least 50% ownership of the brand’s equity or interests; or 
    • (2) Beverage alcohol brands that have a publicly demonstrated commitment within the past year to supporting historically underrepresented groups
  • Applicants must be willing to commit to one year of program participation, including participating in monthly meetings and bi-annual business reviews. Additionally, participants must provide necessary assets and approvals for marketing tactics.
  • Click here to see the full Program Terms and Eligibility Requirements.

Apply now

HMG Brands

2023 Application Form

Learn more about Sip with Purpose

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Still have questions?

Email us at [email protected].

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