Scale your brand in the beverage alcohol industry

Drizly’s Sip with Purpose Brand Accelerator is a year-long program designed to drive equity within the beverage alcohol industry.

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Sip with Purpose Brand Accelerator Program

Drizly’s Sip with Purpose Brand Accelerator is a part of our larger Sip with Purpose initiative dedicated to supporting and driving growth of brands owned by members of historically underrepresented groups. 2022 is the inaugural year of the brand accelerator program. Three brands will be selected to participate in the year-long program – providing them free access to Drizly data, marketing placements, connections with industry leaders, and more.

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Why apply?

Brands selected to participate in the Sip with Purpose Brand Accelerator program will benefit from the following:

Free promotion to Drizly consumers

Participants will receive free advertising across Drizly on-site and marketing channels marketing, including across email, social, and search placements. Participants also will receive a free premium brand page.

Access to Drizly data

Participants will receive free access to Drizly’s gold-level data product throughout the year-long program to leverage insights and help inform data-driven business decisions. Additionally, when brands graduate from the program, they will be eligible for discounted alumni rates.

Access to network of industry experts

Participants will gain access to Drizly’s leadership team as well as network industry experts across the three tiers – including training sessions led by an advisory council of industry partners, introductory meetings with top retailers and distributors in target expansion markets, and additional mentorship opportunities. 

Who is eligible to apply?

  • Applications must be submitted by the brand, applications cannot be submitted on the brand’s behalf. 
  • Applicants must be beverage alcohol brands, one or more owners of the brand must identify as a member of a historically underrepresented community – Black-owned, LGBTQIA-owned, woman-owned, Hispanic-owned and Latinx-owned, AAPI-owned, or Native-American-owned – and hold at least 50% ownership of the brand’s equity or interests.
  • Applicants must be willing to commit to one year of program participation, including participating in monthly meetings and bi-annual business reviews. Additionally, participants must provide necessary assets and approvals for marketing tactics.
  • Click here to see the full Program Terms and Eligibility Requirements.

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HMG Brands

2022 application timeline:

People

August 16th, 2022:
Applications open

September 12th, 2022:
Applications close

Note

September 30th, 2022:
Participating brands selection communicated via email to all applicants 


2022 application form

The application window for the 2022/2023 Sip with Purpose Brand Accelerator Program has closed. Check back in 2023 for next years application.


Learn more about Sip with Purpose

Learn More

Still have questions?

Email us at sipwithpurpose@drizly.com.

Contact us