Insights from Drizly’s Top 5 Champagnes
Despite economic uncertainty, classic Champagnes remain poised to continue dominating sparkling wine sales this holiday season.
With the holiday season arriving in force, Champagne sales are inching toward their annual crescendo. While sparkling wines are beginning to see year-round consumption, the holiday season still marks a peak for these celebratory classics. In December 2022, for example, Champagne sales leapt seven percentage points – from 14 percent of wine category share to 21 percent.
“We know Champagne is a category that consumers typically associate with celebratory and special occasions, and are therefore willing to spend a bit more per bottle, creating an opportunity for well-stocked retailers to boost order values, particularly during the holiday season,” explains Liz Paquette, Drizly’s head of consumer insights.
Champagne is the third-largest wine subcategory on Drizly, falling directly behind red wine and white wine. Even as other sparkling wines have gained popularity in recent years, Champagne remains a champion, accounting for 57 percent of share within the sparkling wine category on Drizly. In comparison, Prosecco, sparkling rosé, and American sparkling wine account for twenty-four, eight, and six percent of sparkling wine share respectively.
In the past 12 months, the Champagne and sparkling wine category has accounted for nine percent share of sales across Drizly, remaining flat over the 12 months prior. Within the wine category specifically, Champagne and sparkling wine has accounted for 23 percent of share in 2023 to date, a decrease of one percentage point over the 12 months prior.
Despite that slight decrease, data indicates consumers are willing to splurge on Champagne; the average unit price of Champagne sits at $53.46, more than double the $20.42 average for wine overall.
“We expect Champagne to continue to be the top driver of sales as it has been in years prior,” says Paquette. However, retailers shouldn’t limit their sparkling wine selections to Champagne alone. “Because some consumers are looking to spend less this holiday season due to the current economic environment, retailers should consider stocking a wide range of price points in the sparkling wine category.”
The top five Champagnes on Drizly have remained steady for the past two years, indicating that consumers prefer tried-and-true favorites when choosing Champagne. The average unit price of Champagne sold on Drizly has decreased slightly from its peak of $54.89 to $53.46 today, indicating that though consumers are spending slightly less per bottle in this category, they are still spending more relative to years prior.
“Though the average price has come down slightly in the past year, it still sits well above pre-pandemic averages,” says Paquette. “So though it’s cooling slightly, there remains significant opportunity within premium Champagne as well as an opportunity to stock lower priced options like Prosecco.”
Read on to learn more about the five most-popular Champagne brands on Drizly.
Veuve Clicquot is a Champagne stalwart and Drizly’s most popular Champagne offering two years running. Made famous by Barbe-Nicole Ponsardin Clicquot, the widow or veuve Clicquot who elevated the brand to the drink of choice for European nobility in the 1800s, Veuve Clicquot was the first Champagne house to release vintage-dated bottlings. The average unit price on Drizly for Veuve Clicquot Champagnes – which includes a selection ranging from the non-vintage Brut Yellow Label to the prestige cuvée La Grande Dame, an homage to Madame Clicquot – is $68.46.
Moët & Chandon
Established in 1743, Moët & Chandon has a long history as a leader in Champagne. The second-most popular offering on Drizly, Moët & Chandon boasts one of the largest vineyard estates in Champagne with 2,840 acres under vine, 50 percent of which are grand cru sites and another 25 percent of which are premier cru sites. Their expansive vineyard holdings across Champagne’s major subzones gives Moët and Chandon extensive options for their blended Champagnes, such as Moët Imperial and Rosé Imperial. The house’s prestige cuvée is the Grand Vintage, and the average unit price across SKUs on Drizly is $56.78.
By far the most expensive of Drizly’s top five Champagnes with an average price of $283.41, Dom Pérignon is the third-most popular Champagne on Drizly. A vintage-dated Champagne, Dom Pérignon is named for the Benedictine monk who allegedly created the first sparkling Champagne wines. Today, the estate specializes in crafting Champagnes blended from across vineyard sites and grape varieties to yield harmonious, vintage-dated Champagnes.
Instantly recognizable for its floral labels, Perrier-Jouët popularized the brut style of Champagne that now dominates releases over a century ago. Originally founded in 1811 by Nicolas Perrier and Rose-Adélaïde Jouët, the estate is based in the village of Épernay and is best known for its Belle Époque tête de cuvée, which the estate has produced since 1964. The average unit price for Perrier-Jouët’s Champagnes is $89.92.
The most value-oriented Champagne brand on Drizly’s top five list, with an average unit price of $40.98 across SKUs, Nicolas Feuillatte is the youngest brand in the top five. Founded in the 1970s, Nicolas Feuillatte Champagnes are widely popular thanks to their high-value pricing. Rather than owning vineyards in Champagne, Nicolas Feuillatte relies on nearly 5,000 grower-partners across the region, which gives the house access to an incredible array of grape varieties from a range of terroirs, including grand and premier cru sites.