Mar 9 / 1:00 pm — 2:00 pm

Gen Z: Growing influence and impact on the alcohol industry

Deep dive into the newest generation of legal drinking age consumers in the US and discover how they will shape the beverage alcohol industry in the years ahead. Explore the category trends and shopping behaviors that set this age group apart from previous generations. Access the lastest data and insights froom industry leaders to drive your innovation and marketing strategy to Gen Z consumers.